Soft Drinks

Soft drinks are made by mixing syrup (which is made from raw materials such as sugar, sweeteners, and flavoring additives) with carbonated water. While some of the soft drinks are sold at fountains, others are packaged in bottles or cans. A large portion of the soft drink industry's sales is in the packaged form (Sawinski, 95:549 estimates that 75% of all soft drinks sold in the U. S. were in the packaged form). Coca-Cola Co. and PepsiCo have historically maintained control over bottling and distribution through part or full ownership of some of their bottling plants.

Carbon dioxide

Soft drinks off-trade value sales continued to record further growth in 2013 in India mainly due to growth in juices, and bottled water. Categories such as carbonates, and sports and energy drinks faced significant pressure due to growing health concerns but the strong grip of brands especially for carbonated drinks helped soft drinks to continue growth momentum during the review period. Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level.